Design & Inspiration

Wondrous wool

There’s a lot of reasons to fall in love with the beauty of wool

Wool is an incredible fibre. Synonymous with cosiness and comfort many of us, particularly at this time of year, love to reach for our favourite woollen jumper, or snuggle under the warmth of a fleecy throw rug.  If you opt for wool carpet, your whole house can also benefit from its natural good looks.

Of all the carpet fibres, wool is the most luxurious, feels beautifully soft and springy underfoot and boasts enduring quality.


Before it arrives in your home, the magical carpet journey starts on the farm, where special breeds of sheep provide carefully selected wool which has just the right texture and shape to be turned into carpet.

Just as it protects sheep from the elements in the colder months, before they’re shorn in summer, wool carpet has wonderful insulating properties which help keeps your floors toasty warm in winter and cooler in summer. Incredibly durable, it also naturally repels and resists stains, disguises dirt, is flame retardant and easy to maintain.

Being a renewable fibre which is produced by environmentally friendly farming techniques, wool is a sustainable resource which is biodegradable.

Once it leaves the farm, the wool is processed and turned into yarn to create carpet in a range of styles whether it be incredibly popular cut pile, or loop which doesn’t show foot prints. With variations in fibre height, you can also choose from different textural looks from sleek minimalist lines through to unique patterns.


Available in a range of lustres and colours, you’re also spoilt for choice when it comes to selecting your desired shade.  For a cosy bedroom retreat it’s hard to beat the dramatic dark Temuka Ashbury wool carpet in Horton or Temuka Totera in Wickham.  Alternatively, for a stunning textural look, a wool loop variety like Hycraft Valley Gorge in Crevise will add comfort to living areas with its lighter colour tone creating a more spacious feel.

For those who suffer from allergies and asthma, the beauty of wool extends to its health benefits. Wool carpet resists dust mites, mould and bacteria and its fibres cannot be inhaled making it a great natural non-allergenic option.

Whichever wool flooring option you choose, you’ll love its natural beauty, durability and take comfort in its enduring quality.